Cue Delphi’s first-to-market brake pads.
As a manufacturer of the pioneering propulsion technology fitted as OE to many of these vehicles, we work hand-in-hand with the world’s leading automakers, years before launch. And by combining the best of both worlds – a rich OE heritage and innovative aftermarket solutions – we can always be one step ahead on new product introductions coming to the aftermarket.
And to prove we aren’t just talking a good game, let’s take a look at our track record over the years.
- In 2018, we were first to market with brake pads for the Audi A8.
- In 2019, we picked up the pace. We were first to market with brake pads for two of the best-selling hot hatches on the market, the Ford Focus, and Fiesta ST, and ended the year with first-to-market brake pads for the highly anticipated Toyota Supra.
- In 2020, we exceed even our own high expectations. Not only were we first-to-market with brake pads for the new Land Rover Defender 110 and the new Volkswagen Golf Mk8, but we were also quicker to market than the vehicle manufacturers in both applications.
But the year isn’t done yet, and neither are we.
Delphi is excited to announce 8 new first-to-market brake pads in our aftermarket braking program!
In fact, we are so excited about the news that for the next eight days we plan to feature each product individually in order to highlight the benefits our brake pads bring to each specific repair.
Round 1: Land Rover Discovery Sport/Range Rover Evoque (05/2019>)
Delphi is proud to announce the 1st of our 8 new first-to-market brake pads: front brake pads for the new Land Rover Discovery Sport and Range Rover Evoque.
Sound familiar? That’s because earlier this year we announced first-to-market brake pads for the new Land Rover Defender 110. It should come as no surprise that we have yet another first-to-market for Land Rover because Delphi covers 97% of Land Rover brake pads in Europe. And since the Land Rover Discovery Sport shares the same chassis as the Range Rover Evoque, this brake pad application is a two-for-one deal.
Since its model introduction in 2011, Range Rover Evoque sales alone have reached over 425K. This popular model’s VIO combined with a best selling Land Rover means that independent garages will be seeing plenty of these on their ramps in the coming months. Our aftermarket customers will be ahead of the curve by accessing the repair business on these newer vehicles sooner, increasing both profitability and customer retention.
Round 2: Opel (Vauxhall) Movano (08/2019>)
Delphi is proud to announce the 2nd of our 8 new first-to-market brake pads: front brake pads for the new Opel (Vauxhall) Movano.
While this large van may seem lackluster to the everyday driver, being quick off the mark for a popular light commercial vehicle brings exciting new opportunities for the independent garage. Looking at the commercial vehicle segment in Europe, the Movano market share has increased by 40% since 2013 and continues to grow.
When it comes to commercial vehicles, independent garages will need to be quick off the mark for braking repairs. EU law requires commercial vehicles to pass regular roadworthiness checks as well as on-the-spot roadside inspections to make sure the vehicle is well maintained and meets all safety requirements.
Required maintenance combined with a large, growing market share means that the new Movano vehicles will probably beat passenger cars of the same new model year to your garage. Are you prepared for this new commercial vehicle repair?
Round 3: Opel (Vauxhall) Movano (08/2019>)
Delphi is proud to announce the 3rd of our 8 new first-to-market brake pads: REAR brake pads for the new Opel (Vauxhall) Movano.
That’s right, we are so excited about the new Movano that Delphi is first-to-market on both front and rear brake pads. The new generation Movano comes with fresh styling, extra comfort, as well as improved safety equipment.
Speaking of safety, did you know that Delphi brake pads stop sooner than the competition? At the very least, our four-meter stopping advantage can be the difference between a bump and a serious accident. And commercial drivers don’t only need to keep themselves safe but their precious cargo as well - their passengers. Since the Movano has multiple extra seat options, the van can hold anywhere from 6 to 17 passengers at a time. By using Delphi brake pads, you can help keep you, your passengers, and Movano safe with better stopping power.
Round 4: DS 7 Crossback (05/2019>)
Delphi is proud to announce the 4th of our 8 new first-to-market brake pads: front brake pads for the new DS 7 Crossback.
Between 2017-2019, the previous generation sales of the DS 7 Crossback in Europe were 48K. While it may not have the highest VIO, that doesn’t mean it isn’t a high profile car - The President of France himself chose the DS 7 Crossback as his presidential car. Keep the ‘luxury’ in your compact luxury crossover SUV by using our quieter braking brake pads for your next repair, and say goodbye to embarrassing encounters at red lights after screeching to a stop.
Quieter brakes aren’t just good for the driver either. Independent garages that use our quieter brake pads can avoid the biggest source of customer comeback when it comes to braking: brake noise.
Round 5: Hyundai i10 (09/2019>)
Delphi is proud to announce the 5th of our 8 new first-to-market brake pads: front brake pads for the new Hyundai i10.
Listen up independent garages- You will want to keep these brake pads stocked and ready to go! That’s because previous generation sales in Europe for the i10 reached 565K from 2013 to 2019. With sales numbers that high, you’ll be sure to see plenty of these new models on the road soon.
As an OE manufacturer, we have been following the rapid growth of Asian brands such as Toyota, Hyundai, and Kia at its source. That’s why we announced this year our newly expanded braking program that achieves coverage of over 99% of the Asian applications in the European parc on pads and 97.7% on discs. This first-to-market Hyundai i10 application, in addition to our already extensive line-up, will allow independent garages to meet the needs of a rapidly evolving vehicle parc.
Round 6: A6 Allroad Quattro/A6 Quattro/A8 Quattro/Q7 Quattro/S8 Quattro (11/2019>)
Delphi is proud to announce the 6th of our 8 new first-to-market brake pads: rear brake pads for the new A6 Allroad Quattro, A6 Quattro, A8 Quattro, Q7 Quattro, and S8 Quattro.
Another great opportunity for the independent garage since the previous model generation VIO for A6 and others totals 754K. But what are the benefits of using Delphi brake pads for your next repair?
Let’s take a look in particular at the A6 Allroad. This variant has several unique features that set it apart from the standard A6 to make it a true all-terrain vehicle- It has even completed an official Land Rover test-course!
All-terrain driving is no joke and braking ability becomes even more important on unpredictable surfaces that range from wet to dry. Luckily, we tested our brake pads against competitors and Delphi brake pads recorded the lowest reduction in friction levels from dry to wet out of all the competitors. So for more predictability in unpredictable conditions, use Delphi brake pads for your next brake repair.
Round 7: Audi Q3/Q3 Sportback/Q3 Sportback Quattro, Volkswagen Tiguan (11/2019>)
Delphi is proud to announce the 7th of our 8 new first-to-market brake pads: rear brake pads for the new Audi Q3, Q3 Sportback, Q3 Sportback Quattro, and Volkswagen Tiguan.
With a model line-up that strong, it should have a high VIO to match- and it does! The previous model generation VIO reached 1.4M, easily making the top of the list against the other 8 applications. This popular model will sure to be on every independent garage’s radar, meaning that any garage will be able to make the repair, so how can your business stand out above the crowd?
Simple- by building customer trust and providing quality replacement parts. Delphi brake pads stop quicker, quieter, and last longer than the competition, and we know because we put them to the test! While using our brake pads for repairs may mean customers won’t be returning anytime soon, their word to mouth recommendation about an OE quality repair is worth its weight in gold and can keep repair shops in business for years to come.
Round 8: Audi A6/A6 Quattro/A7 Sportback Quattro (01/2019>)
Delphi is proud to announce the 8th and final application of new first-to-market brake pads: rear brake pads for the new Audi A6, A6 Quattro, and A7 Sportback Quattro.
That’s right - Our last round of first-to-market announcements and it’s Audi again. Delphi has a history with first-to-market Audi applications, so why not continue to cover all our bases? The previous model generation VIO for this line-up exceeds the former A6 Allroad chassis variants with 772K, again opening up a massive range of opportunities for garages. Now you may think we have nothing left to say about our brake pads, but we do have one more topic to talk about thanks to the new A7 Sportback Quattro.
Fitted with a V6 twin-scroll turbo, this high-performance vehicle features 335 brake horsepower and can achieve 0-100 km/h in just 5.3 seconds. Luckily we know a thing or two about high-performance vehicles and the importance of high-performance braking. We tested our brake pads against competitors yet again and not only did the vehicle equipped with our pads stop quicker than all four aftermarket brands, but it also did so under control and with minimal brake fade. So next time a high-performance vehicle enters your bay, choose a brake pad that can handle the heat of high-speed braking.
Stay tuned for more first-to-market applications by subscribing to our social media channels below.