Delphi Technologies Aftermarket Renews its Partnership with Three-Times European Rally Champion, Kajetan Kajetanowicz in World Rally Championship
The partnership provides a stronger, higher visibility platform to showcase Delphi Technologies’ bold new brand in the aftermarket.
WARWICK, UK – 21 May 2018 -- Delphi Technologies Aftermarket is pleased to announce that it will continue its successful partnership with Polish rally driver, Kajetan Kajetanowicz. In 2017, Kajetanowicz became the first-ever competitor to achieve three back-to-back European Rally Championship (ERC) titles, cementing his position as one of Europe’s best rally drivers. This year, Kajetanowicz aims to replicate that feat on an international scale, by competing in the World Rally Championship (WRC). The partnership will provide Delphi Technologies with a truly global platform to promote its vibrant new brand and extensive product and service offering.
“The WRC is widely regarded as one of the most demanding motorsport competitions in the world, so we were delighted when Kajetan secured his place in this prestigious series,” said Neil Fryer, vice president global marketing, Delphi Technologies Aftermarket. “His determination to compete at the highest level, to be the very best, mirrors ours. It’s something we strive for every day. In everything we do. And so naturally we’re proud to continue this journey with Kajetan.”
“Competing in the WRC has been a lifetime ambition,” added Kajetanowicz. “Whilst the ERC has given me an excellent grounding in rallying, this will be arguably the biggest challenge of my career so far. But to have a company like Delphi Technologies at my side, a company that’s just as passionate about cars and performance as myself, will be a huge advantage. Their continued support has helped make my WRC dream become a reality.”
The two-way partnership gives Delphi Technologies access to valuable branding and marketing rights throughout the season, including its logo on Kajetanowicz’s trusted Ford Fiesta R5 car run by M-Sport Poland, in cooperation with the LOTOS Rally Team, his race wear and pit-crew. With the WRC recording a total TV audience for the 2017 season of over 850 million and more than 25 million video views, this will provide significant exposure for the new-look brand. The logo will also feature prominently on Kajetanowicz’s website, media activity and social channels, the later with more than 94,000 followers.
Sanctioned by the Federation Internationale de l’Automobile (FIA), the World Rally Championship pits cars and drivers in a series of multi day events through some of the toughest, and most varied, conditions on the planet. In 2018, drivers will compete in rallies in 13 countries across Europe, Central and South America and Australasia. Kajetanowicz starts his WRC campaign at the Rally Italia Sardegna from 7-10 June 2018.
For more information about Kajetan Kajetanowicz, visit kajto.pl
About Delphi Technologies
Delphi Technologies is a technology company focused on providing electric vehicle and internal combustion engine propulsion solutions, in addition to solving emissions and fuel economy challenges for the world's leading automotive OEMs. Delphi also provides leading aftermarket service solutions for the replacement market. With Headquarters in London, U.K., Delphi Technologies operates technical centers, manufacturing sites and customer support services in 24 countries.