What our new campaign ‘Technology Driven’ means for the Aftermarket
Delphi Technologies became part of BorgWarner in 2020 bringing two innovative companies together to serve the automotive industry. We are a leader in products and services for OE and the aftermarket - combining the best of both worlds to provide end to end solutions.
Our mission is to make vehicles drive cleaner, better, and further right through their lives. We’re really excited to share this new campaign with the aftermarket and show that we remain steadfast in our commitment to our mission.
Our eye catching campaign will help us share first-to-market news, showcase coverage expansion programs across our product lines, and highlight future technology driven innovations in diagnostics, software and electrification. The dynamic campaign is perfect for sharing all of this and lots of exciting news to come in 2021 and beyond.
"We’re excited to have launched a brand campaign reinforcing our commitment to pioneering the next generation of Aftermarket technologies, solutions and services. ‘Technology driven’ brings our focus on engineering and innovation to life, highlighting our drive for excellence as the automotive aftermarket moves into a very exciting future,” commented Neil Fryer, VP Global Marketing, Product and Strategic Planning.
“We are driven to supporting workshops and the technicians themselves; front line workers who kept our customers moving when they needed them most. The look of our new campaign reflects our commitment to providing workshops with the latest technology, the best tools, and the advanced software and training that they deserve. The future is now and world leading engineering can be found across our entire product range,” he continued.
This decade ahead is a fresh opportunity to accelerate our efforts and make sure vehicles drive cleaner, better, and further so they are sustainable through their lifetime, maximizing their performance and driver experience.