In 2018, Ford launched new generations of two of its best-selling cars; the popular family hatchback, the Ford Focus, and the high-performance Ford Fiesta ST. Hot off the mark, and we’ve already launched new replacement pads for both. In fact, we’re the first aftermarket company to do so. And proud of it!
Why is being first to market important?
Very simply, it means that you can access the repair opportunity on these vehicles sooner. With more than 1.7 million of the earlier generation models on Europe’s roads today, and the new Ford Focus already winning a whole of industry accolades, including one of the 7 cars shortlisted for the upcoming European Car of the Year award, it’s a sure sign that you’ll be seeing plenty of these on your ramps in the coming months. By offering new vehicle owners a competitive alternative to the VM network, for what is typically one of the first critical items to be replaced, you’ll be able to secure their business, and hopefully loyalty, from the start. This will not only generate additional revenue from a high quality, best practice brake service, but also future vehicle repairs too.
Our brake pads for the new Ford Focus and Fiesta ST are just one of many popular new applications we cover including the all-electric Jaguar I-Pace (03/18>), BMW X2 (02/18>), DS 7 Crossback (01/18>), Audi A1 (11/18>), Q8 (02/18>), another one of our recent first-to-market parts, Citroën C5 Aircross (05/18>), Mercedes A class (03/18>), B Class (01/19), Peugeot 508 (09/18>) and Vauxhall/Opel Combo (07/18>).
So the next time a new vehicle pulls into your bay, you too can be quick off the mark. Just fit Delphi Technologies brake pads for OE quality, first-to-market parts.
For our full brake pad line-up, check out our online catalogue!