Delphi, a flagship brand of PHINIA, has taken to the stage at The Drum Awards, earning multiple honors for the campaign that is transforming how the automotive aftermarket connects with technicians worldwide. Known for celebrating creativity and effectiveness in marketing, The Drum Awards spotlight the best in global brand storytelling - and Delphi’s success proves that technical expertise and human insight can create powerful engagement.
Elevating Education
Gold – B2B: Education and Training
Technicians today need more than components - they need confidence. Delphi answered that call with Masters of Motion, a program that reimagined training for the digital age.
This initiative didn’t just teach - it built trust. By offering hands-on guidance and diagnostic support, Delphi strengthened its role as an educational leader in the aftermarket.
Creativity Meets Practicality
Silver – B2B: Most Creative Content
Delphi’s Masters of Motion campaign was designed with one clear goal: to empower technicians with knowledge that matters. Through a dynamic platform offering how-to videos, diagnostic explainers, EV insights, and technical guides in seven languages across European markets, Delphi delivered practical solutions for real-world challenges.
The impact was undeniable: 100+ million impressions
By blending technical depth with creative storytelling, Masters of Motion positioned Delphi as more than a parts supplier - it became a trusted partner in progress.
A Human-Centered Approach to Innovation
One theme stands out: Delphi’s focus on people. By listening to technicians and responding with practical, accessible solutions, Delphi has redefined what B2B marketing can achieve in the automotive aftermarket sector.
As Delphi looks ahead, its mission remains clear - to empower technicians, inspire progress, and lead the industry with knowledge and innovation. These wins at The Drum Awards are not just milestones; they are a testament to Delphi’s vision for the future.
About Delphi
Delphi, a brand of PHINIA Inc., is a global Aftermarket leader championing next-generation talent, first-to-market innovations, market leading products and smart service solutions, for a better and more connected today and tomorrow. We are committed to developing solutions that prepare technicians all over the world, to help vehicles go cleaner, better, further, right through their lives. For further information visit www.delphiautoparts.com
Media Contacts
Neil Fryer
SVP & President Aftermarket