2 more first-to-market brake pads added to an extensive list of 2020 achievements
Despite 2020 being an unprecedented year for the global automotive industry, Delphi Technologies’ braking program has made great strides this year to become the first-mover supplier in Europe with market-leading coverage. As we wrap up for the holidays with two more first-to-market brake pad announcements, let’s take a look at everything our braking program has accomplished this past year.
A company record for first-to-market brake pads
We have recently announced on social media 2 more first-to-market brake pad applications in our European braking program; Front brake pads for the new Toyota Yaris Cross (09/2020>) and front brake pads for the Toyota Prius PHV (05/2019>).
These new applications join an already extensive list of first-to-market brake pad applications. The total of first-to-market applications added in 2020 covers 24 models across 12 vehicle manufacturers- a company record for the aftermarket braking program. And in case you missed it, here is the full list of Delphi Technologies’ first-to-market brake pad applications announced in 2020:
- Audi A6, A6 Allroad, A7 Sportback, A8, Q3, Q3 Sportback, Q7, S8
- Cupra Formentor
- DS 7 Crossback
- Ford Focus, Kuga (hybrid)
- Honda Jazz
- Hyundai i10
- Land Rover / Range Rover Defender, Discovery Sport, Evoque
- Nissan NV250
- Opel / Vauxhall Movano
- Peugeot 208
- Toyota Yaris Cross, Prius PHV
- Volkswagen Golf Mk8, Tiguan
2020 new to range parts combined cover 100 million+ European VIO
Our braking program is more than just brake pads. To make sure our customers have all the right parts for the right repair, we’ve added a total of 284 new parts this year to our aftermarket braking program which includes brake discs, brake drums, brake hoses, brake drum kits, brake shoes, brake cylinders, and more. By continuously expanding our braking program, Delphi Technologies Aftermarket enables new business opportunities for our customers by providing access to high-quality replacement parts for a rapidly growing car parc in Europe.
To prove it, here’s a summary of Delphi Technologies Aftermarket braking program new to range launches in 2020:
- Brake discs: 65 SKUs, covering + 26.2 M European VIO
- Brake pads: 86 SKUs, covering + 14 M European VIO
- Brake drums: 60 SKUs, covering + 31.6 M European VIO
- Brake hoses: 23 SKUs, covering + 25.8 M European VIO
- Brake drum kits: 9 SKUs, covering + 17.3 M European VIO
- Brake shoes: 5 SKUs, covering + 1.5 M European VIO
- Brake cylinders: 7 SKUs, covering + 1 M European VIO
- Accessories: 29 SKUs
Braking coverage for a rapidly evolving car parc in Europe
We talked a lot this year about our marketing-leading braking coverage and expanded Asian vehicle manufacturer line-up; the latter being a fast-growing service opportunity for independent garages. And while Delphi Technologies’ braking program provides access to premium parts for high-quality service and maintenance of today’s vehicles, we’re also looking ahead and preparing our customers for the future of the aftermarket.
As unprecedented as 2020 has been for the global economy, automotive market trends continue to move toward electrification due to stringent emission regulations, government incentives, growing charging infrastructures, and advancing battery technology that have reduced EV cost and increase driving range. While top vehicle manufactures are planning electrification goals for Europe, we’re gearing up our braking program to provide a full-service solution for the new electrified car parc, with plans to expand our HEV and BEV brake pad line-up in 2021.
Follow us on social media, or check back with us soon in 2021, for more exciting ‘braking’ news on the way.